Organize Assets With Folders

Use Organize to browse, collect, and manage assets inside a brand. Folders let you group useful outputs by campaign, channel, product line, review stage, or handoff.

Folders do not move the original asset out of its source area. They are collections that make useful assets easier to find later.

Creative placeholder: Organize page showing the Folders, Photoshoots, Images, Batch, Uploads, and Videos tabs.

The Organize page lets you browse assets across the selected brand.

Tabs can include:

Use these tabs to find existing assets, search or sort where available, open assets, and collect useful work into folders.

Folders are brand-specific. Assets saved in one brand's folders are not shared into another brand.

Use this when you want to set up a folder before adding assets.

Use names that describe the job of the folder, such as Summer launch paid social, PDP hero shortlist, Approved UGC-style images, or September email banners.

Creative placeholder: Organize Folders tab with the New folder tile and folder title dialog.

Use this when you are already inside a folder and want to add more assets to it.

Creative placeholder: open folder with Add more items and asset picker.

You can also add assets while browsing creative outputs.

This is useful when you are choosing strong outputs as you work and do not want to leave the current grid.

Creative placeholder: asset grid showing the Add to folder action on an asset card.

If you have already opened an asset, you can add it to a folder from the preview actions.

Use this when you are inspecting an image or video at a larger size and decide it should be saved into a campaign folder, shortlist, or handoff set.

Creative placeholder: opened asset preview with the Add to folder action highlighted.

Open a folder when you want to review or hand off a curated set of assets.

From a folder, you can browse the assets that have been added to it. Depending on the asset type and your workspace, you may be able to open, download, edit, or continue working from those assets.

Folders are useful for:

No. Deleting a folder removes the collection, not the original assets. The assets remain available in their source area.

Check that you are in the correct brand and folder. Also check whether a search, sort, or filter is hiding the asset.

The available actions can vary by asset type and where you opened the asset from. If you do not see Add to folder on a grid card, open the asset preview and check the preview actions.

Split broad folders into smaller sets. For example, use separate folders for Meta ads, PDP images, Email banners, and Reference images instead of one large launch folder.