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Create Ads

Making Static Layered Content like Infographics, Ads and Promotions

Written by Erika

Riverflow has two main ways to create static image ads: Generate and Instant.

Use Generate when you want Riverflow to create ad variations from a template, copy, brand assets, and selected image inputs. Use Instant when you want to start from a layered template and customise it directly in the editor.

Choose The Right Ads Workflow

Use Generate when:

  • you want Riverflow to create several ad variations

  • you have a product, image, or existing asset to use

  • you want to test copy and layout variations

  • you want Riverflow to adapt copy to a selected template

  • you are comfortable reviewing generated outputs before editing or downloading

Use Instant when:

  • you want a faster template-led workflow

  • you already know the layout you want

  • you want direct layer control

  • you mainly need to replace assets or edit copy

  • you do not need Riverflow to generate a new creative concept

Use the Ads Agent when you want help planning the campaign, deciding ad types, or turning a loose brief into a structured ad generation plan.

Create Ads With Generate

  1. Open Ads.

  2. Select Generate.

  3. Choose a template.

  4. Add the ad copy.

  5. Choose whether the copy should be used exactly or adapted.

  6. Add the required image assets for the template slots.

  7. Add a logo if the template needs one.

  8. Choose brand colours and fonts where available.

  9. Choose the aspect ratio.

  10. Choose the number of outputs.

  11. Generate the ads.

  12. Review the results before using them.

Choose Strong Inputs

Ads generation works best when the template, copy, and assets all point in the same direction.

Before generating, check:

  • the selected template matches the ad type you want

  • product images are clear and relevant

  • logos are high-quality and on-brand

  • copy is short enough for the format

  • the selected aspect ratio matches the intended channel

  • colours and fonts match the brand

If the ad is for a specific offer, claim, testimonial, or launch date, include that information clearly. Do not ask Riverflow to invent factual claims, discounts, reviews, or compliance language.

Remix a Generated Ad

Use Remix when a generated ad is close and you want to create more variations from the same setup.

Remix is for ads created with Generate. It loads the Ads control panel with the ingredients that were used to generate that ad. This can include the template, copy, copy-adaptation setting, selected image assets, logo, brand colours, fonts, aspect ratio, and output count where available.

  1. Open the generated ad you want to build from.

  2. Select Remix.

  3. Check the loaded Ads control panel.

  4. Adjust the template, copy, assets, logo, colours, fonts, aspect ratio, or output count.

  5. Generate again.

Remix creates new generated ad variations. It does not directly edit the existing ad image. Use Review and Edit Ads when you need to edit, translate, download, or make canvas changes to the current output.

Instant ads are edited directly in the canvas workflow. They are not remixed through the Generate control panel.

Create Ads With Instant

  1. Open Ads.

  2. Select Instant.

  3. Browse the available layered templates.

  4. Filter by category, subcategory, or aspect ratio where available.

  5. Choose the template that best matches the ad you need.

  6. Customise the template in the canvas editor.

  7. Replace images, logos, or text layers as needed.

  8. Review the finished design.

  9. Save or download the ad.

Instant Ads are useful when the design structure is already right and you want to make controlled edits quickly.

Review Finished Ads

After generation, open each ad and check it before using it.

Review:

  • product accuracy

  • logo accuracy

  • text spelling and line breaks

  • claim accuracy

  • visual hierarchy

  • crop and aspect ratio

  • readability on mobile

  • whether the ad matches the selected channel or campaign purpose

Creative placeholder: completed ads grid with open ad preview.

Edit Or Create More Variations

After an ad is created, you can open it and continue working.

Depending on the asset and workspace state, you may be able to:

  • edit it in Editor

  • make text editable

  • download it

  • add it to a folder

  • use Remix to create more generated variations from the same setup

  • give feedback on the result

Use Editor for one-off changes. Use Batch only when a repeatable change needs to run across many ad images (such as changing aspect ratio or translating ads)

Troubleshooting

The Copy Does Not Fit

Shorten the copy, switch to adapted copy, or choose a template with more room for text. If the design is otherwise good, edit the text layer in Editor.

The Wrong Asset Appeared

Check the template slots and selected assets. Some templates need specific image roles, such as product, lifestyle image, logo, or background.

The Ad Looks Off-Brand

Check the Brand Kit, selected colours, selected fonts, logo, and template choice. Use a more specific prompt or choose a template closer to the desired brand style.

The Product Looks Wrong

Use a clearer product image, choose a more suitable template, or edit the output before use. If the same product correction needs to happen across many ads, consider Batch.

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