When you first sign up, Riverflow takes you through brand onboarding and creates your first brand and Brand Kit. Use this guide to review or update that Brand Kit after onboarding.
To add another brand later, click the current brand name in the side nav, then click Create New Brand. Each brand has its own Brand Kit and workspace.
Before you start
Have your primary storefront website URL ready if you want Riverflow to import public brand information.
Have current logos, colours, and font files ready if you want to add or replace them manually.
Know your target audience and the tone you want the brand to use.
Import brand details from your website
Open
Brand kitfrom the sidebar.Enter your primary website URL.
Let Riverflow import public brand information from the site.
Review the imported brand name, description, logos, colours, fonts, and category context.
Edit anything that is missing, outdated, or not representative of your current brand.
Save your changes.
Use your main domain rather than a shortened or redirected link. A direct URL gives Riverflow a better chance of finding the right brand metadata.
Review and refine your brand context
After import, check the written fields carefully.
Brand description: explain what you sell and what makes the brand distinct. Keep it practical rather than poetic.Target audience: describe who the creative should speak to.Product and style keywords: add useful short phrases such asminimal,bright,clinical,editorial,playful, or specific product categories.Core categories: choose the categories that best match your main product lines.
These fields are small, but they influence how Riverflow interprets your brand. If the output does not feel on-brand, this is one of the first places to review.
Check logos, colours, and fonts
Review the imported logos.
Keep the logo versions your team actually uses, including light or dark variants where useful.
Remove logos that should not appear in generated assets.
Confirm your colour palette and hex values.
Remove accent colours that should not appear in normal production creative.
Confirm your typography.
Upload custom fonts where needed.
Save the Brand Kit.
Fonts
Riverflow is not limited to Google Fonts.
You can use detected fonts from your website and upload custom fonts for your brand. Supported upload formats include WOFF2, WOFF, TTF, OTF, EOT, and TTC.
Use only the fonts your team actually uses in production. Too many font options can make generated assets less consistent, especially in ad and design workflows.
Best practices
Keep your Brand Kit current when your website, packaging, logo, or campaign direction changes.
Prefer factual brand language over vague language like
premium,modern, orhigh-qualityby itself.Remove colours, fonts, or logos that are technically part of old brand work but should not appear in new creative.
Treat the Brand Kit as the base layer, then use
Styles,Scenes, andReferencesfor more specific campaign direction.
Troubleshooting
The URL import did not grab my latest logo
Upload the correct logo directly in Brand Kit, then remove the outdated version if it should not be used.
I am not sure which categories to choose
Start with the categories that represent your main product lines. You can refine them later once you see how Riverflow generates.
Generated assets do not feel on-brand
Review the brand description, target audience, keywords, colours, fonts, and any selected Style Rules. Small wording changes can shift the output.
Riverflow did not detect my font correctly
Upload the font manually in Brand Kit.
What to do next
After your Brand Kit is set up, add your products in Add Products Manually, from Shopify, or from WooCommerce.