Create and Use Style Rules | Riverflow Help Center

Style rules save reusable visual direction in Riverflow. Use them when you want images to follow a consistent treatment, mood, colour grade, lens feel, material finish, lighting style, or campaign art direction.

Style rules are different from product facts. Product facts belong in Products. Style rules explain how the output should look.

Before you start

Select the correct brand in the sidebar.
Decide whether the style is easier to describe in words or show with reference images.
Gather any moodboard images, campaign references, lighting references, or material references you want Riverflow to learn from.
If you want to start from a public style, open the public style library and review what is available.

Create a style from a description

Use this when you can explain the visual direction clearly in words.

Open Styles from the sidebar.
Go to Your Styles.
Select Create new.
Choose the description option.
Add a clear title.
Describe the visual treatment Riverflow should follow.
Save the style.
Confirm it appears in Your Styles.

A useful style description might cover:

lighting
colour palette
lens or camera feel
surface and material treatment
contrast
image texture
mood
level of polish

Example:

Soft editorial studio lighting, warm neutral palette, clean shadows, subtle film grain, premium skincare campaign feel, close product focus, minimal props, calm and refined.

Create a style from reference images or a moodboard

Use this when the visual direction is easier to show than describe.

Open Styles.
Go to Your Styles.
Select Create new.
Choose the reference-image or moodboard option.
Upload images that show the look you want.
Add supporting notes about colour, lighting, texture, materials, lens feel, or mood.
Save the style.
Review it in Your Styles.

Use a public style

Open the Public Styles tab.
Review styles available in Riverflow.
Adopt a public style when you want to use it in your own brand library.
Use the adopted style in Photoshoots.

Public styles are useful starting points. Once adopted, review whether the style fits your brand and campaign before using it widely.

Private styles

Styles you create in Your Styles remain private to your brand. They do not enter the public Riverflow style library.

Use a style in Photoshoots

Open Photoshoots.
Choose your product.
Choose a scene or prompt.
Select the style rule you want to apply.
Add any extra prompt guidance if needed.
Generate.
Review whether the output follows the intended visual treatment.

Best practices

Name styles clearly, using campaign, mood, or visual system names.
Keep style guidance focused on appearance, not product facts.
Create separate styles for clearly different looks.
Use reference images that all point in the same visual direction.
Save proven styles your team will reuse.
Do not force one style rule to cover every channel, campaign, and product line.

Troubleshooting

I cannot see a style in Photoshoots

Check that you are using the same brand where the style was created or adopted.

I uploaded references, but the result is still off

Create a tighter version with fewer, more consistent reference images and clearer notes. If a reference image should only be used for lighting, colour, or texture, say that in the style guidance.

What to do next

Use your saved style in Generate Photoshoots from Scenes or Prompts.